Marketing for lawyers can be challenging. Understanding and implementing the best marketing strategies can save law firms a lot of time and frustration.
The good news is that there are several effective strategies available to help you get your name out there, build your market share and increase your profitability.
What are three of the best marketing strategies available to lawyers?
1) Develop a Marketing and Social Media Plan
Having an active blog and presence on social media sites is an important part of all of the best marketing strategies for attorneys. In addition to your firm’s website, make sure you are active on at least a few of the following sites:
Remember that keywords are still important for search engine optimization, so include them in your social media profiles too.
2. Start a Monthly Newsletter
This technique combines old and new marketing techniques.
Newsletters help you establish your firm as an authority and builds trust with your colleagues and potential clients. You can use your newsletter to provide tips and insights on current issues in your practice area. Besides highlighting new legislation or case law, you can also use your newsletter as a way to promote upcoming events, seminars, speaking engagements, and community involvement.
3. Partner with Expert Witnesses and Other Resources
Most experienced attorneys have a relationship with other professionals linked to their industries. These people can help you establish credibility throughout your industry. Partner with them to promote your firm as a leader in your field. You can do the same in return for them.
These three strategies represent only a small fraction of the legal marketing tools available. If you’re having trouble getting started with an effective strategy, consider contacting a legal marketing agency to help you expand your efforts.
