SEO or search engine optimization has changed dramatically from the first days of search engine crawlers and ranking of sites on search engine results pages. Today, the systems use complex algorithms that are constantly changing to ensure the highest quality of websites to get the best rankings for specific search engine words and terms.
A common mistake for an Alpharetta business is to assume that once SEO services have been completed for the website, the issue can be put to rest. In fact, successful businesses routinely work with an SEO company to ensure their website is using the latest terms, the best practices, and the right options to keep the website continually in the top rankings.
Linking to Authoritative Websites
One of the most important factors for any Alpharetta company to include in the website are links to other sites. These links must be to and from recognized, authoritative sites. It is the quality of the links, and not the number of links, which is the most important factor.
An SEO company will do the research needed to get links to your site from other relevant, authoritative and recognized sites across the web. Diversity in these links is also important for rankings.
Keywords of All Kinds
The SEO company will also use a variety of tools and research practices to determine the ideal keywords to include in the unique content on your site. These keywords will change over time for many types of products and services, so they do have to be updated.
In addition to the primary keywords, secondary keywords are also important. These are the variations of the primary keyword, or other relevant terms, which are also used by your target audience. Finally, long tail keywords or longer phrases that users type into the search engines to find your products and services are identified and included in the website content.
