Custom banners in Chicago are more than just a way to provide signage at large events or trade shows. They also make for great marketing materials. But all print marketing is expensive and needs to be designed and placed carefully to make the most out of the expense. Here are a few of the most important rules for banner design that have been proven to boost sales and promote a brand or event:
1. Good Copy
Web Design Ledger says that just like any type of marketing, good copy is the key to sales. The limited space on a banner makes it work somewhat differently, but they recommend using the same principle you would use to write article headlines or slogans that draw the eye and attract people to investigate further.
2. Graphics
Again, just like any piece of copy, banners need good, well balanced graphics and clean design to work effectively. Since Chicago custom banners will be seen briefly, sometimes from a moving vehicle, this makes it more important for them to be uncluttered, eye catching, and with vibrant colors and readable fonts.
3. Keep it Simple
Like most things in life, keeping a banner design simple will improve its impact. Canva’s design school uses examples from famous advertisements such as Coca Cola and Google to demonstrate how a message can come across with only a few colors, words, and illustrations. Rather than overloading the banner with information, make it a short and snappy reminder of your company or product and it will still work for the few seconds each consumer spends looking at it.
By using the classic design rules of good copy, good graphics, and a simple design, you can have a banner that boosts sales, provides useful information, and makes the most out of your marketing budget all at once.
