One of the most important aspects of branding for any business is to have a clear impression and image you want customers to remember. For many companies, it is a logo or a graphic design. It may also be their company name in a unique font or style that sets them apart from the competition.
For a jewelry store, branding is possible in the stores and on displays, but it is not something that can be done on the products sold. However, in the choice of boxes for jewelry both for the customers as well as on display you have the ability to create a definite brand.
Corporate Colors
The colors of your store and your corporate brand and logo can be duplicated on your boxes for jewelry. This adds a nice touch to the box, particularly when it is a quality box that is going to become a visual reminder of the quality of the jewelry you sell.
Choose colors wisely for the box that are not the same as other jewelry stores in your area. In other words, if your store colors are royal blue and white and your competition has the same colors, choosing a different layout and design will be critical.
If they are using a royal blue box with blue lining, consider choosing a white box with royal blue logo or company name and then perhaps a royal blue lining. Even identical colors can be differentiated through branding and careful consideration of the options.
Look Elegant
Most boxes for jewelry will be used for gift giving, so they should be elegant, sophisticated and classic in their style and design. While boxes do add to the cost for the business, they are a symbol of what your store represents when the jewelry item is given.
Low-cost jewelry boxes are available and many stores choose to use them. However, they can send a mixed signal to customers and it will impact your corporate branding efforts if they are not the same quality as the jewelry items you sell.
Another essential consideration in providing a look of elegance and beauty is to have a good selection of different boxes to suit different jewelry items. This way the box is the right size for the piece or set, giving that extra touch of personalized service and attention to detail your customers are looking for and will remember.