It seems like everyone today is turning to text messaging over any other form of media, including email and telephone calls. This means text messaging marketing is fast becoming a much more effective way to reach your target audience and provide valuable information to customers and prospects, right in the palm of their hands. The following tips will help you build a more effective strategy.
Set Your Goals
What do you hope to accomplish with your text messaging marketing? Do you want to share a special sale? What about attracting new customers? Knowing what you plan to accomplish will help you build a strategy that gets results.
Make It Simple
The last thing people want in their text messaging box is a long, complex message. Decide what you want to say and keep it short and sweet. As long as you get your point across, you will be successful.
Stand Apart
While keeping text messaging marketing simple is ideal, it’s also critical to make sure you stand out from your competitors. Your message should reflect your company’s personality and capture the attention of recipients. It’s important to be creative.
Make It Urgent
The beauty of effective text messaging marketing is you can capitalize on urgency, delivering a message quickly and efficiently. If you decide to do a flash sale, all of your customers will be immediately notified and will have time to act. A sense of urgency is a powerful marketing tool proven to get results, and text messages are a great way to tap into this power.
Text messaging marketing can be a valuable tool in reaching your target audience and attracting new customers. It also offers convenience to your existing customers. With the right strategy, you will be able to provide the information your customers need quickly and easily, right on their mobile devices.