Are you confused which social media is the right platform for you to convert your potential customers into clients? There are so many social media platforms out there and you can’t be active and engaging on all social media platforms all the time. So, it’s really important to figure out which social media platform is most suitable for your business needs, and for your clients especially if you are a social media digital marketing agency in Dubai, UAE .
To help you not waste your time and money, we have this small yet helpful guide for you.
Know your Audience
Before you think of running social media campaigns, you first need to know your target audience and there are different parameters that can help you pinpoint your target audience, such as
Demographics
Age: Find out the age range of your target audience.
Gender: Find out the percentage or distribution of the gender among your audience.
Location: Determine the as exact as possible geographical areas of your target audience.
Needs
Determine what problems are your target audience facing and how your product and/or service can help or solve those problems.
Hobbies and Interests
Hobbies and interests tell a lot about your target audience and their buying potential. So, you must analyze the hobbies and interests of your target audience to get the best results.
Behavior and Habits
Different people prefer different formats of content. Some are more into visual content such as images and video while others like text-oriented content. Also, determine the online engagement of the target audience and see what kind of online behaviors they possess.
In addition to the above mentioned factors, you can also tap into some other parameters such as what are the cultural and social values, norms, ethics and beliefs that can influence their use of social channels. Do they have social figures, celebrities, influencers that inspire them and they like to follow them?
Knowing all the above factors will help you put your efforts in the right social media channels. And once you start working on that particular social media platform, you should track and monitor your results.
Famous Social Media Channels
TikTok, Facebook, Instagram, and Snapchat are visual content platforms for short, and concise videos and reels. Whereas, X (Twitter) and has posts in the form of text where professionals share tips, tricks, and news. LinedIn is a job portal platform where companies and agencies look for talented people and hire them. The audience of the pinterest are female who are interested in lifestyle, clothing, home decor, fashion and DIY visual content.
Youtube is another video streaming platform but the nature of the content is tutorials, guides, vlogs, podcasts, and other.
