Trade shows draw thousands of potential customers and clients each year. But how can you make your booth stand out and have your visitors remember yours above the rest? You can start with a trade show booth design that creates an immersive experience for your visitors and draws their attention in deeper than the rest.
A Design that Stands Out
When you think of trade show booth design, you probably picture a square-shaped area. But why not try something a little more unique? A traditional booth runs the risk of not standing out amongst rows and rows of booths that look the same. Consider a trade booth that visitors have to enter and walk through so that they feel immersed in the environment your brand has created. Be sure to incorporate elements of different shapes and dimensions.
Creative Graphics and Lighting
Companies like Nimlok Orlando offer various materials for customizing your booth. Different types of flooring and design elements made out of varying textures and materials can make your visitors feel like they’ve stepped into something different. Not only should your booth be eye-catching and aesthetically pleasing, but you should use different types of lighting and graphic design to your advantage. And flooring can make a difference– having your visitors step off of the one type of floor and on to another can make them feel as if they’ve stepped into a unique and stand-out part of the trade show.
Don’t Forget the Swag
You don’t want to go overboard, but of course, don’t forget to include some swag. You shouldn’t make “free stuff” the entire draw of your booth, but having some branded goodies and samples of your products can always draw a visitor’s eye. You can also incorporate some games or an interactive component to create a unique and memorable experience for your booth visitors. According to Inc., only 13% of exhibitors at events showcase their services or new products. So be sure to showcase and offer samples of both if possible.
These are just a few ideas for creating a unique experience. Get brainstorming and make your booth the best it can be.
