Wide-format graphics come in many shapes and sizes, but their common thread is succinctly summed up in the term itself. As per WhatTheyThink, this medium is usually printed in offices and stores as décor and promotional material over vehicles, on billboards and other ambitious places, choosing a design for a wide-format print involves first having a sharp vision of that print’s purpose in the workplace.
Why?
Wide-format printing through professional services like TechnoCom comes with many benefits. Firstly, it can easily brighten the mood of the room, or change it altogether. If your office was previously sporting drab white walls with little to no real personality, then adding a design to specifically cater to the culture of your business and the work atmosphere you’d like to create is crucial.
Are you inspiring your workforce, or enticing new customers? Are you planning to fire on workers with aggressive imagery, or create a calm, creative environment?
What?
Think colors first, since they’re the first thing the brain registers. Then you can go into concepts, ideas, written slogans and imagery. What emotions are you trying to evoke? Is the print for your employees, or for the customers of the business? Are you trying to sell someone a product or an idea?
Some people prefer mosaic prints for the office, either of other offices and businesses around the world, or of products, company imagery, etc. Sometimes, a large print of a logo in the lobby helps establish brand imagery in the mind of the customer, while a slogan in the workplace cements company culture and purpose.
For how much?
The price of your wide-format printing obviously matters. Smaller prints will cost you less, but are also less difficult to produce – so you don’t necessarily have to worry about the quality of the work suffering when choosing a smaller production company. Larger prints are clearly different, as they present a greater challenge towards consistency in color and quality and choosing a more experienced and larger print company could be a wiser decision.