All local businesses are looking for ways to make their websites unique and stand out against the competition. The downside is that when done incorrectly, it can turn customers off instead. Galleries such as Webpagesthatsuck.com list things such as flashing graphics, overly complex design, and illegible text as candidates for the worst websites ever. By using the following tips and trusting website development services in Asheville, you can have a unique website that won’t turn visitors away:
1. Educate and Inform
Small Biz Trends recommends offering some kind of educational content on your website that will provide value to your customers as it will establish your company as experts in your field. For instance, if you run a chimney repair service, publish a guide to keeping a chimney clean and well maintained, including how often they should call your company for a check-up.
2. Social Media Integration
Most companies will provide icons and links to their social media pages on their website, but few use them to their full potential. Any website development services in Asheville will tell you that this is an important part of drawing visitors to your website. You could run social media contests, offer discount codes, or simply publish amusing photos and information for your customers to see. Don’t forget to invite interactivity on social media from your customers to gain the full effect.
3. Charity Donations
Many businesses support local charities and causes, but you can do a lot more than just putting a donation box in your store front. Include a donation button on your website, a link to information on the charity, or details of upcoming fundraising events. This will benefit both you and the charity and establish your company as an integral part of the local community.
By providing useful information, linking your website to your social media platform, and showing your support for the community, you can turn even the plainest local website into a sales machine.