Any business that’s been around for 50 years has learned a thing or two about customer satisfaction. Some people learn about customer satisfaction by attending a conference at a swank resort and listening to this week’s guru tell them how it’s done. They might learn the right words to say when trying to handle an angry customer. The guy who’s been in business for a long time would laugh and say that the best way to handle an angry customer is by doing the job right the first time.
The Survival Rates of Small Businesses
About half of all small businesses don’t survive five years. By the tenth year, two out of every three start-ups will have failed. About 20% of new businesses will last until their fifteenth year.
What are the Qualities of a Small Business Survivor?
When entrepreneurs start a business, they are usually experts in what they do, but they are not expert managers. One of the problems is that someone who loves being out in the field installing and repairing air conditioners does not necessarily like staying in the office doing paperwork. In fact, many entrepreneurs hate it. This is when many small businesses fail. The owner can’t or won’t adapt to his or her new role as a manager of people and paperwork.
The owners of successful and lasting small business share many of these qualities:
1. They are enthusiastic about the future, adaptable, committed, patient and persistent.
2. They know where they’re going and have a Strategic Business Plan containing personal and business goals, timelines and strategies.
3. They know how to motivate their employees to perform at their highest levels, rewarding those who excel. Customer satisfaction almost inevitably follows when everyone is well trained and trying hard to do their best.
4. They have developed systems that track performance and supply senior management with critical data while allowing time for strategic thinking.
Customers benefit from long-established businesses. They know how to supply what the customer needs and wants for their Air Conditioning in WI. They have a system that works, parts are there when needed, technicians arrive on time, and emergency help is available. They develop long-time relationships with customers. For over 50 years, Boldt’s Plumbing & Heating Inc has been working hard to satisfy the Air Conditioning in WI, needs of their St. Croix area customers.
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